P6

P6

Is it fit for purpose?

I think fits its purpose as a digital brochure because it tells you about the history, advertises their current and future products.

Are the media elements appropriate?

I think the media elements are appropriate because the product includes lots of images and few animations, although there could be more multimedia elements (e.g. video and more animations).

Does it work without errors or broken links?

Yes, it does work without any noticeable errors or broken links.

Is it professional?

I think that it does look professional because it includes a lot of the companies’ logos and slogans and the layout of the brochure looks like a real adidas brochure. There could be more animations and buttons added to make it seem even more professional.

Give at least 5 amendments you think the designer should make.
1)     Add a video to one of the pages.
2)     Add some more animations to the digital brochure.
3)     Reduce the amount of plain black screens.
4)     Add original images.

(Written by Paul Wray)

P5

Testing on a PC

     

    

Testing on a Mac

P3

The adidas logo is from wikipedia (http://upload.wikimedia.org/wikipedia/commons/thumb/2/20/Adidas_Logo.svg/2000px-Adidas_Logo.svg.png). In order to be able to use this image for my multimedia product, I would need to contact the company to be able to get permission for the use of the logo.

The images of the products on the clothing & shoes page are all from the adidas UK website (http://www.adidas.co.uk/). I am able to use these images in my multimedia product as they are all from the adidas website and I do not need permission to reuse the images for online use.

The images from the lookbook are from the adidas website (http://news.adidas.com/Global/Lookbooks/adidas-Originals-SS14-Men-s-LookBook/s/adfa6892-fc85-4c4d-965f-c42bf8de4927). In order to use the image in my multimedia product, I do not need to contact anyone about the use of the images as the website states; "This media asset is free for editorial broadcast, print, online and radio use".

The images of the sponsored celebrities from the clothing page are all from google (Derrick Rose - http://www.officialpsds.com/images/thumbs/Derrick-Rose-psd59288.png, Lionel Messi - http://messif50-worldcup.elverys.ie/data/general/compare-messi.png, Pharrell Williams - http://cdni.condenast.co.uk/1280x1920/o_r/Pharrell-Williams-vogue-27mar14-Shadi-Perez_b.jpg). In order to use the images for my multimedia product, I have to contact the author of each image otherwise I would be breaking the 'Copyright, Designs and Patents Act 1988'.

M1 - Housestyle

I decided to change the layout of the pages to cut down on the amount of text that was on the page as I thought that the target audience would not want to keep on reading throughout the booklet. I added in images onto all of the pages and added more aesthetic designs to the layout to make it more appealing to my target audience. I decided not to add buttons onto the pages as it would make the page more bulky as there are already lots of things on the page and it looks better with less on it. I also decided to add in animations on each page, such as images moving onto the page and images dissolving. 

M1 - Storyboard

M1 - Prototype

When creating my actual product I will add in arrows somewhere on the page to allow the user to navigate through the multimedia product more easily.

I have added an adidas logo into the top right corner of the page as well as three lines on the bottom right of the page to advertise the company more on the multimedia product. The three lines in the bottom right of the page also act as a button to proceed to the next page.

I have added some images to this page in order to show some of the clothing products as well as pictures of the company's sponsors and athletes that also promote the brand.

I have add some images to show some of the shoes that the company sells and it also balances the amount of text & images on the pages so that the user isn't reading too much text.

I have added in some text with a hyperlink so that the user can press on the 'adidas SS14' text and it will take them to the company's website so they can find out more about the products that the brand is selling.

P2 - Housestyle