P1

P1

I will create an original multimedia product for adidas. The multimedia product will be a digital brochure for the company.

Multimedia

There are numerous multimedia types that could be used depending on who the product is aimed at and where the product will be placed. The multimedia types that can be used are text, images, sound, videos or animation. Each multimedia type is unique in its own way and can be used to reach out to different target audiences. For example, videos can be shown on a TV, text can be shown in a newspaper/magazine and sound can be used on a radio. For my multimedia product, I will use images and text in the brochure as I feel that it will advertise the business better and meet the companies needs.

Business Requirements

The organisation will need to know who the target audience is in order to make the product suitable for their audience and it makes it appeal towards them. They can make the product appeal towards the audience by deciding upon a platform and purpose of the product. For example, if the product is made to give information to the target audience it may be suitable to use a text multimedia product as the organisation will be able to fit in more information. For my multimedia product, I will aim it towards the target audience which will be young adults and sporty people.

Business Objectives

The organisation will need to lay out objectives to aim towards when creating their multimedia product. These objectives will help the organisation decide what type of multimedia they will use to reach out to their organisation. For example, if the business objective is to promote & advertise the organisation then they may decide to use a webpage or a poster. For my multimedia product, I will try to promote the company by making it appeal to the target audience and advertising it well.

Audience

The organisation will need to decide who their ideal target audience is as it will help them create a product that is appealing and tailored to the audience’s needs and desires. They can do this by creating an ideal audience profile with age, gender, culture, race, class, business & interests being taken into consideration. For example, if the organisation is aiming to have their target audience as middle aged men then they will adapt their multimedia product to appeal to the target audience. For my multimedia product, I will try to have the ideal audience profile as a working/middle class young adult male who is interested in sport and fitness because it fits with the company's business objectives.